Here is what the sign from Norms look like. http://pinterest.com/pin/194077065164147215/ Just so you can see the similarity. Interesting.
It's actually part of a motel sign, the Palo Motel in Ontario, CA, which is no longer with us. It was taken 10 years ago on filmed, scanned and postprocessed. A lot of work to get it in shape for a sale.